Chegg Horizon

The goal:

Rebrand Chegg to fit a more diverse demographic, outside the traditional college years to show that learning is for everyone.

My role:

Support the rebrand by building email modules in Figma, create updated social for various platforms, and brand Chegg’s first College Student Athlete Partnership with Paige Bueckers, point guard for the UConn Huskies

How we did it:

Worked collaborative with the Creative Marketing and Paid Marketing teams to understand the goals and needs of the new demographic to ensure that all the imagery and copy felt relevant.

Creative Director: Seana Quintero
Multimedia: Chris Ryan
Copywriters: Maddy Stutz, Rutzique Kelly, Emma Burr