Kate Spade

The goal:

Create different variations of the landing page for the Kate Spade Surprise Sale, the company’s largest sale.

My role:

I created multiple iterations of the category landing pages including banners, carousels, and copywriting for different types of needs, such as seasonal and abandoned carts. 

How we did it:

We built the variety of assets and had them A/B tested on color, copy, and imagery to see what resonated with customers and then implemented the favored designs.

Creative Director: Jasen Dickan