NBCUniversal: SYFY

The goal:

Work on multiple initiatives for SYFY, a cable entertainment channel owned by NBCUniversal that focuses on science fiction, horror and fantasy.

My role:

As a designer on the SYFY team, I was able to work on a multiple projects from the ideation of SYFY’s 30th Anniversary logo designs to the creation of their updated brand sheets and social panel templates.

How we did it:

I leaned into the current marketing styles and brand guidelines of SYFY to create all assets but also put my own spin on it, such as creating illustrations in the SYFY brand book that highlights all the different IPs.

Creative Director: Ariel Frost

I was able to work on a multiple projects from the ideation of SYFY’s 30th Anniversary logo designs to the creation of their updated brand sheets and social panel templates.