TikTok x Cannes Lions Festival

The goal:

Celebrate our first in-person event since COVID-19 in a unique way for our partners.

My role:

Concepted and created unique branding for the Partner Dinner: Partner Plage. Built all assets for the event including menu designs, neon signs, step-and-repeat, and more.

How we did it:

Derived and inspired by the TikTok for Business color palette, leveraged colors and shapes to visually tie TikTok branding in a completely different way.

Global Lead, Partner Marketing: Kimberly Wu
Global Partner Marketing & Events: Contessa Boorman
Integrated Partner Marketing: Nina Skoko