TikTok Creative Exchange

The goal:

TikTok aimed to launch TikTok Creative Exchange, a platform within TikTok that helps advertisers connect with creative experts to create native-looking TikTok videos for ad campaigns. Our goal was to create a sub-brand for the program.

My role:

Developed the branding, digital and physical assets for the launch of the program in Latin America with over 3,000 attendees. The branding was then scaled to fit a global narrative.

How we did it:

Developed the branding along with templates and guidelines to be shared out to regional design teams to be leveraged.

Global Lead, Partner Marketing: Kimberly Wu
Integrated Partner Marketing: Nina Skoko
Partner Marketing, Latin America: Cecilia Manzoli