The goal:

Build and evolve the brand identity of the TikTok Marketing Partners Program, TikTok’'s 3rd Party Partner Solutions.

My role:

Developed the brand identity for the TikTok Marketing Partners Program in all aspects including brand guidelines, social, out-of-home, emails, webinars, presentation decks, events, merchandise, and more.

How we did it:

Leveraging the main TikTok brand guideline to inspire our program branding, leaning on shapes, colors and fonts to create visual recognition to the main brand.

Global Lead, Partner Marketing: Kimberly Wu