BELGIAN WAFFLE RIDE

UX Design • Graphic Design • Branding

I rebranded the Belgian Waffle Ride, a cycling event that takes place in four different states across the United States. This rebrand included a logo update, updated brand guidelines, a new mobile app and social media advertisements.

These pages are heavily inspired by European Design coupled with American font choices to maintain that intersection between Europe and America the same way the Belgian Waffle Ride does with European cycling events on American soil.