Black Friday &
Cyber Monday 2024

The goal:

Achieve sales targets for Dermalogica, a leading professional skincare brand known for its high-performance skincare products, in the U.S. market. Leverage digital assets, such as targeted email campaigns and paid media strategies, to drive conversions, increase brand awareness, and boost revenue.

My role:

Led text styling and managed the overall look and feel of digital assets for consistent brand presence across platforms. Supported art direction for product and model photography.

How we did it:

Drove sales and brand awareness by leveraging targeted email campaigns and paid media, maintaining a consistent visual identity across all digital assets. Through strategic creative direction and platform optimization led to boosted engagement in the U.S. market. Led to boosted sales by 37% YoY and achieving a 95% email conversion rate.

Creative Director: Meg Orecchia
Senior Graphic Designer: Charlotte Frost