Adobe Max 2023

The goal:

At Adobe Max 2023, we set out to show brands just how simple it is to get started on TikTok. Our goal was to highlight the real people behind the work—social media managers, designers, and creatives—by providing them with practical guidance and hands-on strategies for success. We also aimed to educate high-level business leaders on why TikTok is a smart and strategic addition to their marketing efforts, emphasizing its value in enhancing brand visibility and engagement.​

My role:

Led the creative vision and execution from concept to delivery. Pitched the idea to leadership with a visual deck, collaborated with the Adobe team to gather insights, and partnered with an agency for execution. Created all digital and physical assets, including social media content, presentation decks, event merchandise, and the main presentation. Managed social amplification and developed custom assets to boost visibility. Collaborated with the Adobe Express team to create a top-performing TikTok filter.

How we did it:

The interactive space featured a creator lounge where attendees could film videos, alongside a dedicated presentation area that hosted over 20 sessions throughout the three-day event. Developed custom social assets to promote the booth and the Adobe Express launch while collaborating with the Adobe Express team to create a TikTok filter that quickly became one of the platform’s top 5% in organic engagement. More than 2,130 high-touch interactions and 26.3M impressions, with over 850 attendees across the booth sessions. Social reach was impressive, with over 15M from organic TikTok shares alone and 17.9M for the Adobe Express launch.

Lead, Global Partner Marketing: Kimberly Wu
Marketing, Project Lead: Nina, Skoko
Agency: DotDotDash
Adobe Team: Mallory Warhurst