Chegg Life

The goal:

Build and grow Chegg’s presence on TikTok and continue to build a relationship between Chegg and students.

My role:

Led Chegg’s branded content strategy for social media with an emphasis on TikTok and managed a team of student ambassadors, creating 10+ pieces of content per week.

How we did it:

We positioned TikTok as the platform that bridges the gap between Chegg products and students and produced relevant and reliable content that students can turn to. Read more about it below!

In collaboration with: Elisa Le