Crazy Rich Recipes

The goal:

Completely redesign and write a series of cookbooks.

My role:

Ideated, designed, illustrated, and wrote the copy for the cookbooks.

How we did it:

These cookbooks, designed to reach a younger audiences, is a play on words to the popular movie, Crazy Rich Asians, tying in pop culture along with Asian heritage, and using the word Rich as a descriptive word for food to tie it back to cooking.