Disney Magic Key

The goal:

Create unique organic social assets for annual passholders for Disneyland in California, Magic Key Holders.

My role:

Created social media assets such as Instagram stories and posts and concepted new ways to keep Magic Key Holders engaged on the platform.

How we did it:

To keep Magic Key Holders engaged, we leveraged Instagrams existing quiz feature to create a quiz for Disney fans and integrated the rich history of Disneyland into the posts to garner more attention for the aduience.

Senior Art Director: Hail Nowak
Copywriter: John Axtell
Producer: Christy Conyers