Kate Spade
The goal:
Create different variations of the landing page for the Kate Spade Surprise Sale, the company’s largest sale.
My role:
I created multiple iterations of the category landing pages including banners, carousels, and copywriting for different types of needs, such as seasonal and abandoned carts.
How we did it:
We built the variety of assets and had them A/B tested on color, copy, and imagery to see what resonated with customers and then implemented the favored designs.
Creative Director: Jasen Dickan