Mental Health ATM

The goal:

Use Guerrilla Marketing tactics to promote the destigmatization of mental health.

My role:

Built the brand and UI for the Mental Health ATM, sponsored by the National Alliance on Mental Illness (NAMI).

How we did it:

This mental health ATM is made for people who are wanting help but are not ready to really talk about it. This ATM provides a variety of options from numbers to call if they need it, pick-me-ups in the form of a chocolate bar if they need a boost, someone to talk to who is a volunteer in case they just needed to vent, and a chance to give their number if they are officially ready to get help and talk to a therapist as well as words of encouragements that they might desire if they feel a particular way.