Product Launches
Dermalogica

The goal:

Achieve sales targets for Dermalogica, a leading professional skincare brand known for its high-performance skincare products, in the U.S. market. Leverage digital assets, such as targeted email campaigns and paid media strategies to launch new innovations for the brand.

My role:

Led text styling and managed the overall look and feel of digital assets for consistent brand presence across platforms. Supported art direction for product and model photography.

How we did it:

Drove sales and awareness for new products by leveraging targeted email campaigns and paid media, maintaining a consistent visual identity across all digital assets.

Creative Director: Meg Orecchia
Senior Graphic Designer: Charlotte Frost